STORE ACTIVATION

      At the heart of each event was a private workshop hosted by certified intangible cultural heritage artisans, where invited guests learned to craft their own personalized sachet wind chimes—each one unique, each one a dialogue between tradition and self-expression.

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      KIDS CARAVAN IN-STORE ACTIVATION

      It is an unparalleled experience filled with delightful interaction, where parents and children come together to create cherished memories through play and creativity.

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      STORE ACTIVATION

      At the approach of 2024 CNY, Gucci invited family to create a long-lasting memory within their store.

      Providing them with a photo studio to get their photo taken before customizing their family portrait within a Gucci frame. 

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      2025 FALL/WINTER SHOW

      The retail space distills the spirit of graffiti into an oversized logo. Mirrored floors and houndstooth-patterned walls create a dialogue between sophistication and rawness, extending the lingering tension from the show. Here, every design detail echoes the core of DIESEL—freedom and individuality.

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      520 INSTORE INVENT

      The store has set up an immersive display area, featuring the iconic Diesel red color, colliding with the metallic texture, Passionate, bold, and unrestrained.

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      REMASTER TOUR


      TOUR Shanghai Music Festival has gathered 7 top-tier artists with high energy, to craft a diverse musical experience while offering a vision of the new capsule collection only available in the pop- upstore.


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      BEIJING RAVE PARTY

      In a brilliant red light immersion, the NTS x DIESEL Rave Party successfully took place in Beijing. Revisiting the concept of Night of a Rave Carnival, that freely trenscended diverse musical genres.

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      FIND THE DIESEL

      Diesel contacted us for the Opening of their very first DIESEL Asia’s first 1DR bag pop-up store in Shanghai.
      Offering to the newest generation a new hot spot to explore Diesel’s newest bag collection.
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      HUB OPENING

      For the Grand Opening of its store in Shanghai, Diesel hosted an underground-themed party inviting all the subculture influencers to join into it. 
      Along with a rock band to shake the party up during the evening, the whole space was a new territory of expression for a whole generation.
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      FEAR OF GOD

      Ermenegildo Zegna Pop-Up Store in Chengdu is crossing new territories by redefining a concept for a generation who has never approached it in this way before.
      The Opening of the Pop-Up Store received the visit of high-brow attendees including Dylan Wang, Sunnee, influencers Fil and Sam, and DJ Maddox.
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      STORE AVTIVATION

      The world-renowned Italian fashion house, ZEGNA, celebrated the launch of their brand new Oasi Cashmere collection in Shanghai, in their Taikoo Li Qiantan boutique, on September 29th.

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      PERSONALIZATION SERVICES

      Ermenegildo Zegna In-store activation in Chengdu engaged artist to provide personalized services based on AW18 patterns on selected leather goods for invited VIP and walk-in customers. 

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      GLAM SLAM CONCEPT STORE

      Recently, the brand's first global concept limited store "Glam Slam" was located at K11 MUSEA in Tsim Sha Tsui, presenting the brand's exploration of overturning traditional aesthetics, and a list of new spring and summer series and new color handbags.

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      CAPSULE COLLECTION

      Taking place in Times Square, Causeway Bay, the pop-up features together exclusive prints, overlayed patchworks and fluid silhouette, projecting soul and mind toward a high summer full of sound.

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      2025 FALL/WINTER PREVIEW

      This exhibition also marks the first collection under Givenchy's new Artistic Director Sarah Burton. The preview event transcends a mere fashion presentation, serving instead as a profound reflection and continuation of the brand's heritage. Through Burton's reinterpretation, the house has achieved a fresh equilibrium between timeless classics and contemporary expression.

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