Diesel contacted us for the Opening of their very first DIESEL Asia’s first 1DR bag pop-up store in Shanghai.
Offering to the newest generation a new hot spot to explore Diesel’s newest bag collection.
For the Grand Opening of its store in Shanghai, Diesel hosted an underground-themed party inviting all the subculture influencers to join into it.
Along with a rock band to shake the party up during the evening, the whole space was a new territory of expression for a whole generation.
Ermenegildo Zegna Pop-Up Store in Chengdu is crossing new territories by redefining a concept for a generation who has never approached it in this way before.
The Opening of the Pop-Up Store received the visit of high-brow attendees including Dylan Wang, Sunnee, influencers Fil and Sam, and DJ Maddox.
Ermenegildo Zegna In-store activation in Chengdu engaged artist to provide personalized services based on AW18 patterns on selected leather goods for invited VIP and walk-in customers.
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