2022 CNY EVENT

      On the occasion of the year of the Tiger, Carlsberg brought to the public an interactive pop-up store to keep promoting their brand campaign "Carlsberg Year of Good Fortune".
      Inviting visitors to start the new Lunar year under good auspice through an immersive experience.
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      L’ATELIER 2.0

      Bringing Paris into China, 1664 brought a taste of the French Capital to Chengdu by providing an immersive experience into the iconic streets of the City of Light.

      Providing a series of activities culturally relevant to Paris for a voyage beyond their imagination.

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      BROOKLYN X GLAMPLAND

      Brooklyn cooperated with Yesheyuandi Lohas Festival for the first time, and took this opportunity to host the hottest national camping movement in the post-epidemic era.

      Tapping into the potential of the post-90s target group who value convenience, social interaction, and personalized experience

      Increase brand influence and sales.

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      VIP DINNER

      In 2020, Chef Chris opened his kitchen for 1664’s VIP customers inviting them into a private and exclusive cooking session with him. 
      An interactive dining experience surprising guests every step of the way and offering them the chance to enjoy a glass of 1664 along with a high-end dishes made for the occasion.
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      ROADSHOW

      Streetwear inspired, New Era provided to the public a pop-up experience where they could discover their latest collection and take part into a customization session of their own hat.
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      L'ATELIER

      Promoting French lifestyle and elegance, 1664 contacted us to create a unique French inspired experience to introduce their concept of L’Atelier. 
      Developing different kind of spaces that take their inspiration from Parisian landscapes offering to the public a new destination for escape.
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      L’ATELIER 2.0

      Promoting French lifestyle and elegance, 1664 contacted us to create a unique French inspired experience to introduce their concept of L’Atelier. 
      Developing different kind of spaces that take their inspiration from Parisian landscapes offering to the public a new destination for escape.
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      DIMENSION

      At the intersection between Art & Science, Carlsberg brings you into a new Dimension and a celebration by entering a complete new universe.
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      SUMMER CAMPAIGN

      A pop-up embodying Carlsberg’s vision for the future : the pursuit of a better tomorrow. 
      An experiential pop-up at the intersection between art and science to celebrate Carlsberg’s 175 years anniversary.
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